The short version
I’ve spent my career at the intersection of strategy and execution — first at Deloitte, then at EY, then leading commercial strategy at a Series A defence-tech company, and now independently through Aethon. I founded this firm because I believe the best consulting happens when the person advising has done the work themselves.
Career trajectory
Independent Consulting — Aethon Ventures (2025–Present)
Selective advisory and transformation engagements for PE funds, corporates, and technology businesses — delivered independently and alongside established boutique deals advisory and strategy firms in the UK and Europe. Recent work spans AI-powered sales architecture design for fintech, enterprise data and reporting transformation for a national-scale telecoms infrastructure provider, divisional carve-out advisory for a UK-listed PLC, and payments and collections ecosystem transformation using AI for an Indian IT company.
Director of Revenue & Strategy — Hala Systems (2022–2024)
Led commercial strategy and revenue operations for a Series A defence-tech company serving governments across the UK, Germany, France, Netherlands, Canada, the United States, and the European Commission. Built a $54M qualified pipeline, closed the company’s largest-ever contract at $12.3M, and drove 40% revenue growth by integrating AI and machine learning into new solution lines. Forged strategic partnerships with Accenture Federal, Viasat, Planet Labs, and AWS Government & Defence.
Associate Director, TMT Strategy — EY (2019–2022)
Senior engagement leader within EY’s TMT advisory practice, delivering growth strategy, digital transformation, M&A execution, and PE value creation mandates across 15+ global engagements. Delivered $43M+ in post-merger synergies, 15% EBITDA improvements across portfolio companies, and revenue strategies projecting $360M+. Multiple EY Excellence Awards; one of the practice’s highest net engagement revenue performers.
Senior Consultant, TMT Strategy — Deloitte (2015–2019)
Strategy and transformation consultant delivering operational improvement, M&A advisory, and market strategy across Europe, APAC, Middle East, and Africa. Clients included Vodafone Group, Dialog Axiata, Robi Axiata, and Royal Bafokeng Holdings. Progressed rapidly from Consultant to Senior Consultant.
AI & machine learning
This isn’t an add-on to my profile — it’s core to how I’ve operated for the last several years.
At Hala Systems, I drove 40% revenue growth by integrating AI (voice analysis, radio signal pattern recognition) and Blockchain into new commercial offerings for national security clients. I’ve designed GenAI-powered CRM architectures, AI-driven collections optimisation models (projecting 40% recovery improvement), and dynamic pricing engines for consumer and B2B businesses.
I hold AI Strategy & Governance and AI for Non-Data Scientists credentials from the Wharton School, and I apply AI tools across every Aethon engagement — from accelerating diligence and analysis to building client-facing AI-enabled solutions.
What I bring to engagements
I’ve sat on the consulting side (EY, Deloitte), the operator side (Hala), and the independent advisor side (Aethon). That range matters because it means I understand the client’s context — not just the framework.
I’ve led engagements where I reported directly to Group CEOs, presented to sovereign wealth fund boards, managed integration offices for PE-backed consolidations, and built pricing strategies from a blank sheet. The common thread is a focus on outcomes — not deliverables, not billable hours, not 200-page decks that nobody reads.